
But first, a word from our sponsor
“Baker Tilly is a top ten advisory tax and assurance firm dedicated to customized business solutions that generate and sustain growth. Our dealerships team provides tailored solutions designed to meet the unique needs of every dealership sector. Our experts are equipped to help businesses across a variety of sectors, including auto, motorcycle, RV, trucking, powersport, heavy equipment and boat dealers, to optimize financial operations, enhance operational efficiency and provide strategic planning and risk management support.”
IT’S THE NADA SHOW
VIVA LAS VEGAS
We enjoyed seeing many of you at the NADA Show. It was a great event in a magical city. In case you missed it, listen and watch the recap below!
IT’S THE NADA SHOW RECEPTION

NADA Show 2026
Last week’s NADA Show Welcome Reception with MADA, VADA, and WANADA went off without a hitch! The event was filled with good drinks, great conversations, and even better people. Thank you all who registered and attended. It was definitely a night to remember!
Please scroll and enjoy some of our favorite pictures from the event!





We would like to say thank you so much to all of the sponsors that made this amazing event happen!

See you next year!
IT’S COMMUNITY
Hey! What’s new with you?
CONGRATULATIONS to our 2025 American Cancer Society Raffle Winner, Ramona B. of Hampton, VA! We were able to present her winnings last week and we can’t thank her enough for her support of ACS and their Road to Recovery Program. 🎉💙
(Pictured below from L-R: Jean Mahon, Regional Marketing Manager | Hall, Michelle Couch, Senior Executive Director, Virginia ACS, Ramona B., 2025 Raffle Winner, Erin Bessey, Vice President of Operations | Hall)
Sheehy Team Goes Red to Support Women’s Heart Health ❤️ Across our dealerships, our team members proudly wore red in support of National Wear Red Day, standing together for a cause that truly saves lives. As part of our ongoing partnership with the American Heart Association (AHA), employees participated in this nationwide movement to raise awareness about cardiovascular disease — the No. 1 killer of women. From showroom floors and service drives to offices and customer lounges, red could be seen everywhere, serving as a visible reminder of our shared commitment to community health and well-being.
Congratulations to TIME Dealer of the Year winner David Wright, and to all the remarkable nominees! #NADASHOW
We will NEVER forget this moment.
IT’S FUN

Who had the best commercial?
Regardless of how you felt about the outcome of the Super Bowl, I think we can all agree we had some winners when it comes to ads. Now, there were certainly some… less than winners… but, the ones that stood out really were entertaining and creative.
Below is our list of the top 5 contenders for this year’s best Super Bowl commercial. What do you think? Vote on your favorite below!
You Vote!
Who do you think had the best super bowl commercial this year?
Contenders
Instacart: For Papa!
Dunkin’ Donuts: The Pilot
Bosch: The More You Bosch
Budweiser: American Icons
TurboTax: The Expert feat. Adrien Brody
IT’S PODCASTS
If you haven’t already, check out our latest podcast!

Episode 9 of DRIVEN by MADA out NOW
The ongoing war against cyber-attacks and cyber-criminals is a constantly evolving battlefield. These criminals and their tactics become more and more advanced and dangerous to businesses year after year. Listen in as Scott, Fogarty CEO of Ridgeback Network Defense Inc., explains in detail the risks dealerships run by simply conducting day-to-day business without implementing robust cyber security tools. Defense is no longer enough to ward off attacks; you must take the offensive to prevent yourself from becoming a victim.






