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Let's Keep Things Fun

But first, a word from our sponsor

“Priority Payment Local® is renowned as a leading merchant payment acquirer in the United States. Established in 2013, Priority Payment Local® has steadfastly pursued its vision of creating a merchant-focused payments platform, successfully positioning itself as a prominent figure in consumer payments and payment-adjacent services."

IT’S PAC

Before we get into the fun, let’s not forget MADA PAC and its mission. We invite you to join many other dealers who have so generously made their donation toward MADA PAC for this current term.

IT’S FUN

See? Work can be fun!

Woke up in a new...

Z71 Colorado. Still turning heads tho

Do you think the sales team is tired of me yet? Don’t let Kirby’s reaction fool you 🙂

Ever wonder how many bushels of crabs can fit in the back of a Ram? 🤔

@conradscrabsbelair came in clutch! 🦀

Over at Renn Kirby Chevy, our team is so good you'll want to take the car AND our sales team!

IT’S AI

AI can become one of the most valuable tools you ever introduce to your dealership

“This Is the Worst It’ll Ever Be"—State of Dealership AI & What Dealers Should Be Asking | Eric Rea”

Don’t worry AI isn’t taking over the car buying experience, but it is helping consumers research and make pre-purchase decisions. As you can see in the video above, tools like Jerry can even act as an employee and a salesperson.

“Our latest survey demonstrates that consumers are demanding smarter, more personalized experiences throughout their purchasing journey… This means dealerships that leverage AI and create a seamless online to offline experience will win more business from today's modern shoppers,”

Shabtay, VP of Marketing at Fullpath

Read the article below to put your nerves at ease. Customers still overwhelmingly prefer visiting dealerships to finalize sales. This, however, does not mean they do not value a high quality, dynamic digital experience prior to their visit. Combining cutting edge AI, state of the art websites/shopping platforms, and on-site customer service is the key to success in 2025.

IT’S FUNNY

Time for a quick break

Check out some of these ridiculous articles and get a quick, mid-day laugh in

IT’S A REMINDER

Episode 7 of DRIVEN by MADA out NOW 

Today Amanda Kodeck joins DRIVEN by MADA to break down the MileOne Cares Program and share how they achieve near impossible donation goals annually. Amanda, the MileOne Chief Giving Officer and founder of the MileOne Cares program, has developed a strategy to organize and optimize giving on a company level. If you have an existing philanthropic program or are looking to take your giving to the next level, listen in and take notes - MileOne has it figured out!

MADA Charitable Initiative

In our ongoing efforts to both recognize and support the philanthropic efforts of our dealers, MADA also strives to give back as much to the community as possible. That same community includes YOU — That is why we are coming to YOU to help us choose our next charitable initiative. We want to know what the community needs the most and where our donation dollars will make the biggest impact.

So, that is why we are leaving it to YOU. Please, if you have suggestions or would like to team up with MADA, fill out the form below and let’s make a change!

2025 MADA Annual Golf Outing & Crab Feast

When: September 16, 2025

Where: Queenstown Harbor Golf